Day 4 of 5: The Cash Flow Masterclass

Hi there,

Welcome to Day 4 of my 5-day Financial Intelligence event, where I'm unlocking one financial intelligence resource each day at a significant discount. And Happy Thanksgiving to those celebrating today! 😊

Today, I'm sharing the course I wish every CEO and CFO should take before they hit their first cash crunch: The Cash Flow Masterclass.

Here's why this matters so much to me…

In my years as a commercial banker, I saw it over and over: Record profits on paper. Empty bank accounts in reality. And breached covenants that led to a world of financial troubles.

Because profit doesn't fund your business, cash does.

And too many leaders don't understand how cash actually moves through their company – where it gets trapped, why it disappears, and how to engineer it instead of reacting to it.

Here’s what you’ll learn inside the Cash Flow Masterclass:

• The importance of cash flow in strategic business decisions

• Why cash flow matters so much more than profits

• The anatomy of a cash flow statement

• How to analyze the cash flow statement

• How to tell a compelling cash flow story

• Types of cash flow statements: direct vs. Indirect

• How to build a cash flow statement: direct vs. Indirect

• What the key cash flow drivers are

• The cash conversion cycle: calculate, analyze, improve

• Cash flow management: optimizing vs. maximizing

• Cash flow mistakes to know and avoid

Click here to check out today's special deal (and save 50%)

And here’s what you get when you join today:

• 52 video lessons with real-world examples

• Downloadable Excel templates and infographics

• Practical model for multi-year cash flow forecasting

• Practical model for 13 week cash flow forecasting

• Practical model for managing your line of credit borrowing base

• Interactive quizzes and assessments

• Downloadable course presentation for future reference

• Lifetime access to all materials (including future updates)

• Completion certificate

You'd normally pay $299 for this course. Today, you can get it for $147, which is 50% off.

This offer expires at midnight Pacific time.

Kind regards,

Oana

P.S. Day 5 will arrive in your inbox tomorrow. I've saved the best for last, and it's the biggest discount I've ever offered on this particular resource. More tomorrow…