The Finance Gem πŸ’Ž #104: How Budgets aren't Strategy and EBITDA isn't Cash

Hi there,

Quick question: If your bank refused to increase your credit line tomorrow, would you survive?

Don't answer too quickly. A distributor with over $52 million in annual revenues I worked with would have said 'yes'β€”right up until it actually happened.

The CEO had told me straight up: "I don't have time for budgets. I'm busy growing my business."

What happened next is a case study in how the wrong financial focus leaves leaders blind to risks that are already in motion.

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