The Finance Gem 💎 #108: Profit, EBITDA and the Ilusion of Performance

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Hi there, 

Most CEOs obsess over profit.

But profit is not performance. You can post record earnings and still be cash-starved, underinvested, or scaling a fragile business.

I see it all the time: companies falling into the EBITDA trap. EBITDA is treated like a shortcut to cash—but it hides the truth. It blinds leaders to what’s really happening in their business.

In today’s issue, I’ll show you why profit and EBITDA both mislead—and what strategic finance leaders focus on instead.

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