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Hi {{first name| there}},Β 

If your company still tracks β€œcash on hand” but doesn’t manage the flows that create or destroy it, your financial visibility is incompleteβ€”and your viability is already at risk.

And that’s because cash shows position. Meanwhile, cash flow shows motionβ€”and motion enables survival at the most basic level, and drives strategy at the most advanced one.

Here’s what we’re covering in today’s issue:

  1. The five cash flows every CEO (and their CFO) must understand to control performance, protect liquidity, and build long-term enterprise value.

  2. The brand new & free CEO Scaling Masterclass on October 23

  3. How to Automate Financial Intelligence in your company - CFO or no CFO

  4. The EBITDA & Enterprise Value session I’ll be delivering at AFP 2025 in Boston

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