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Hi {{first name| there}},Β
If your company still tracks βcash on handβ but doesnβt manage the flows that create or destroy it, your financial visibility is incompleteβand your viability is already at risk.
And thatβs because cash shows position. Meanwhile, cash flow shows motionβand motion enables survival at the most basic level, and drives strategy at the most advanced one.
Hereβs what weβre covering in todayβs issue:
The five cash flows every CEO (and their CFO) must understand to control performance, protect liquidity, and build long-term enterprise value.
The brand new & free CEO Scaling Masterclass on October 23
How to Automate Financial Intelligence in your company - CFO or no CFO
The EBITDA & Enterprise Value session Iβll be delivering at AFP 2025 in Boston
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