The Finance Gem 💎 #114: Cash Isn’t King. Cash Flow Is.

Author

Oana Labes, MBA, CPA
October 20, 2025

in partnership with

Hi there, 

If your company still tracks “cash on hand” but doesn’t manage the flows that create or destroy it, your financial visibility is incomplete—and your viability is already at risk.

And that’s because cash shows position. Meanwhile, cash flow shows motion—and motion enables survival at the most basic level, and drives strategy at the most advanced one.

Here’s what we’re covering in today’s issue:

  1. The five cash flows every CEO (and their CFO) must understand to control performance, protect liquidity, and build long-term enterprise value.

  2. The brand new & free CEO Scaling Masterclass on October 23

  3. How to Automate Financial Intelligence in your company - CFO or no CFO

  4. The EBITDA & Enterprise Value session I’ll be delivering at AFP 2025 in Boston

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